The 3D revolution: Why be ordinary when you can be extraordinary?
We’re in midst of a 3D revolution. With 3D exploding onto the scene with the unprecedented success of the ground-breaking movie Avatar, and Tim Burton’s Alice in Wonderland closely following suit, the world of entertainment has truly become multi-dimensional.
Have you considered how to 3D enable your event, or even move into the realm of 4D as interactivity continues to grow as an integral part of our event experience? 3D technology is now literally at your fingertips and available through Livestock to apply to your event.
For example:
Augmented reality is just one reactive technology that can be used to create a unique element of interactivity within events.
Livestock Event Case Study
Sci Fi themed event created by Livestock. Guests were sent tickets that resembled boarding passes to gain entry to the ‘Space Ship’ (the venue). On entering they held the company logo printed on the ticket to a small camera and screen interface which formed part of the design of the entry pod. The technology recognised the symbol printed on the card and triggered an animated sequence visible to the viewer on the screen in place of the ticket.
The majority of the animations were Alien characters who welcomed the guests to the event, but a selection of the boarding cards had a variation of the logo printed on it which resulted in a special animation appearing where the alien character told the bearer of the ticket to claim their prize at the bar (in this case a bottle of champagne). These prizes were not random, but were awarded to employees who had exceeded their sales targets that year.
This technology can be used as an integrated part of live entertainment, conferences, product launches, viral and marketing promotional campaigns
http://livestockproductions.co.uk/talent/augmented-reality
The following companies have used the technology with excellent results:
BMW (award winning campaign)
BBC
United Emirates
Launch of O2
Livestock – The 3D Events and Production Company
Broadcasts coming soon...
• 4D installations using stereoscopic filming techniques
• Interactive Real Time Avatar Installation – interactive booth that allows guests to choose and become a character for a fun and virtual experience
• Convert your promotional material to 3D and all your products/services to explode onto the scene
For more information or to speak to a Livestock representative on what 3D technologies can do for you and your event please call + 44 20 7488 0567 - or go to www.livestockproductions.co.uk
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